Targeting with Culture in Mind

My 3rd article for ClickZ published online today (to some positive responses from the ClickZ editor-in-chief and other industry peeps). I’ve been wanting to touch on the importance of multicultural sensitivity in the marketing arena for a while now, and was finally able to address it via a discussion on behavioral targeting. But in reality, [...]

High-Tech Sleep

Here’s a great example of a new product emerging from consumer research. A new, super high-tech bed called Starry Nights has a multitude of functions, including an auto adjust to your snoring and change in room lighting when you wake or sleep. It even spews out a report card on how well you sleep at [...]