Targeting with Culture in Mind

My 3rd article for ClickZ published online today (to some positive responses from the ClickZ editor-in-chief and other industry peeps). I’ve been wanting to touch on the importance of multicultural sensitivity in the marketing arena for a while now, and was finally able to address it via a discussion on behavioral targeting. But in reality, [...]

Curios

Finally getting around to posting more stuff from my trip to ‘the Far East’. What never ceases to amuse/amaze me is the abundance of random stuff that exists in Asia, like this sign:

Who was the brilliant ‘brand guru’ behind that spot?! That may simply be one of the most unappetizing combination of words [...]

Catching Up

Life’s been super busy lately and this blog has been neglected a little. . . . just haven’t had time/energy to post on all the happenings! BUT, here’s a December re-cap, starting with a Diplo show in Greenpoint.
Anyone living in the greater NYC knows about the elusive G train– the only way to figure [...]

The Psychology of Band Names

I am determined to figure out the formula to creating the ultimate indie rock band name. Reading through the music section of the Village Voice always leaves me in bewilderment and wonderment alike. Seriously, who comes up with these wack music group names?!
To illustrate my point, I’ve picked out some of my favorites from this [...]

Holla Update

Since my previous post on holla season was so well-received, I feel it is time for a holla update. As NYC slowly enters ‘winter’, the layers are coming on and flirtatious clothing of warmer days are put away (or at least hidden under coats/jackets. I do, however, still see occasional cut-out clothes, which are never [...]

A Not-So-Usual Night at the Apollo

I finally made it to Amateur Night at The Apollo last evening (after plotting to go for some 3 years.) Must say, it was one of the most entertaining experiences ever. Loved the venue’s acoustics, interactive crowd energy and the fact that we were explicitly instructed to ‘boo’ weak performances at the top of our [...]

Docomo-what?

During my lunch break, stumbled upon this art exhibit called “How to Cook Docomodake.”
[. . . . silence . . . . ]
Yes, that was my reaction too. Docomo-what? As usual, curiosity got the better of me; I had to go inside the bright yellow exhibition space and find out what it’s all about.
Location:

Docomodake is [...]

Holla Season Ain’t Over, Yet

The weather is slowly starting to get cooler, which means that Fall has finally arrived to take over the hot, humid Summer (or Holla Season, as I like to call it). Summertime in Spanish Harlem (where I reside) means bursts of bright colors everywhere, people hanging out in the streets, Latin beats blasting from every [...]

Eastern. . . . Obsession?

I saw the movie Eastern Promises over the weekend, starring Viggo Mortensen and Naomi Watts. Few mainstream movies pique my interest, but I happily shelled out $11 to see this one because the plot involves the Russian mafia and criminal tattoos.
My interest in criminal tattoos has been growing steadily, especially after reading “Russian Criminal Tattoo [...]