Behavioral Targeting

My big bro, Andy Chen, is a columnist for ClickZ Experts. He’s got some great articles on behavioral targeting (which I often provided the psychology research/background for). Here are some of my favorite articles:

• Behaviorally Target the Mindset
  Our mindsets often influence and dictate relevant actions, but do they lead to predictable, consequent behaviors? Aug 1, 2007
• The Emotional Side of Behavioral Targeting
  Successful media planners must understand the rational and emotional nature of communication to harness Web 2.0’s power. May 9, 2007
• Linking Purchase to Behavioral Targeting
  ROI is a mindset, not a measurement. Sep 27, 2006
• Targeting Behavior? Think Purchase Cycle
  Behavioral targeting can be more relevant for high purchase-involvement products. Mar 15, 2006
• Targeting Behavior, Maslow’s Way
  What would Abraham Maslow say about behavioral targeting? Nov 23, 2005
• Shaping Consumer Behavior
  We have a chance to shape consumer behavior rather than simply monitor and react to it. Aug 17, 2005

For full archive, go here.