My big bro, Andy Chen, is a columnist for ClickZ Experts. He’s got some great articles on behavioral targeting (which I often provided the psychology research/background for). Here are some of my favorite articles:
- Behaviorally Target the Mindset
Our mindsets often influence and dictate relevant actions, but do they lead to predictable, consequent behaviors? Aug 1, 2007 - The Emotional Side of Behavioral Targeting
Successful media planners must understand the rational and emotional nature of communication to harness Web 2.0’s power. May 9, 2007 - Linking Purchase to Behavioral Targeting
ROI is a mindset, not a measurement. Sep 27, 2006 - Targeting Behavior? Think Purchase Cycle
Behavioral targeting can be more relevant for high purchase-involvement products. Mar 15, 2006 - Targeting Behavior, Maslow’s Way
What would Abraham Maslow say about behavioral targeting? Nov 23, 2005 - Shaping Consumer Behavior
We have a chance to shape consumer behavior rather than simply monitor and react to it. Aug 17, 2005
For full archive, go here.
[...] ** For some articles on behavioral targeting, click here. [...]