Who doesn’t love a good Rube Goldberg machine- you know, those complex devices that perform simple tasks in indirect, convoluted ways. Think “Breakfast Machine” from Pee-Wee Herman’s Big Adventure:
Anyway, I stumbled upon a website that’s essentially a Rube Goldberg machine made from all the items on the homepage. It’s the website of a Dutch department store chain called HEMA- check it out at the link below. Pure Java and Flash genius. It’s such a simple, creative way to engage/entertain the consumer. Definitely made me want to purchase the ‘ghettoblaster’ on the site!
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They now have contests high school students compete in. The idea for this year’s incredibly complicated contraptions was to replace an incandescent light bulb for a more energy-efficient one in at least 20 steps. The winner from my area managed 49 steps. Check out the story and photos at VolumeOne website.
Hey Mindy,
That’s awesome! Thanks for sharing~
V