Slowly but surely, advertising is focusing less on pushing brands and more on creating communication with the consumer. But the fact that ‘consumer’ is still used as the predominant term in describing “people brands want to communicate with” really bothers me. It’s such a de-personalizing word! These ‘consumers’ are consisted of human beings just like [...]
Filed under: Inside My Mental Cavity, Shrinkwrapped | Tagged: advertising, thoughts | Leave a Comment »
